The purpose of this analysis is to apply the industry analysis models Essay

The purpose of this analysis is to apply the industry analysis models introduced in chapter four. The two models are PESTEL and - Essay Example Rationale behind choosing the Retail Sector The study has selected retail sector under NAICS with code 44-45 (NAICS, 2013b). The retail sector is an important sector which covers a wide area of the business in today’s world. The retail trade market accounts for almost 12.4 percent of the total business establishments in United States. The single store businesses are said to account for almost 95 percent of the entire United States retailers. Some of the big retailing companies include Wal-Mart, Zara, Target Corporation, Benetton Group etc. However, this study would be focusing on the retail trade industry in Canada. The study has selected this sector as it covers a wide segment of the business world with huge growth prospects. NAICS Industry Profile: Retail Trade Industry Retail trade is the sale of products and services by the individuals or the businesses to the end users. The retailers include a part of the integrated system known as the supply chain. The retailer buys prod ucts or goods from the manufacturers in large quantities either directly or through whole sale and then sells them in small quantities to the customers in order to gain good profit. This industry covers a huge portion of the businesses where retailing can be done in fixed locations by means of stores and markets, or can be delivered to the customers directly. The term retailer is applicable for the service providers as well. These service providers provide services like electric power, public utility and such for many individuals. The industry comprises of small business shops. These shops may be located in the residential streets, different shopping streets or in the shopping malls. Online retailing being one type of electronic commerce which is utilized in the business to consumer transactions i.e. B2C include non-shop retailing. The retailing industry can be said to be one of the most dynamic industries in the world. It is considered as the one of the ever growing businesses cate ring products and services to the changing needs and demands of the customers. The companies belonging to this particular industry sell the merchandises or products to its consumers from a definite location. Retail industry is the second biggest industry in entire United States in terms of both number of employees and establishments (Research and Markets, 2013). It generates a retail sale of $ 3.8 trillion annually. It also includes the largest sector worldwide. The next part of the project would be conducting the macro environmental analysis of the retail trade industry by means of PESTEL Analysis and Porter’s Five Forces Analysis. PESTEL Analysis The PESTEL Analysis helps in describing an essential framework of different macro environmental factors which are used in the environmental scanning of a particular organization (Pettigrew, Whittington & Thomas, 2006; Lorat, 2009). Political/Legal Canada is a democratic country with one parliamentary government. It consists of thre e main parts: a) Federal, b) Provisional and c) Municipal (Parliament of Canada, 2012). The government provides huge scope for the retail industry. It facilitates the growth in the industry. The policies on the economy and trading agreements as specified by NAFTA are essential to be followed by the companies operating in this industry (Foreign Affairs, Trade and Development Canada, 2013). The increased limitations in the

Similarities Between Ghost Boy and Water for Elephants Essay Example for Free

Similarities Between Ghost Boy and Water for Elephants Essay The circus is a setting common to both the Iain Lawrence novel Ghost Boy and the 2011 film directed by Francis Lawrence Water for Elephants. The film and novel are similar in many ways. The circus during the Depression and the war provides and immediate similarity in the setting for both stories. Characters in both the film and the novel share similar traits and characteristics creating strong protagonists and antagonists. These characters are faced with similar conflicts as they embark on their journeys as circus workers. The setting is the most prominent commonality between the novel and the film. The physical setting of the circus and the hardships that accompany this lifestyle are realities in both stories. Traveling with the circus in these Depression era stories created a strong mood of desperation and conflict. Hunter and Green’s traveling circus of sideshow â€Å"Freaks† in Ghost Boy and the Benzini brothers band of sickly animals and brutal owner who terrorizes them, present circus life in both stories a a challenging one. This was an unforgiving environment offering no escape from the circumstances of circus life in these stories. Several characters from Water for Elephants and Ghost Boy have striking similarities. The protagonists from the movie and the novel are similar in many ways. Both Harold and Jacob are affected by very unlikely circumstances, that are out of their comprehension and grasp. Thus causing them to alter their decisions based on these unfortunate events. The characters Conrad from Ghost Boy and Rosy from Water for Elephants are the last hope for the resurrection of the circus. The elephants both have strong bonds that others can’t decipher. Both elephants show love towards their trainers as they foresee their salvation. Conrad although a kind and loving elephant was murdered harshly in the end of Ghost Boy for trampling a sideshow act. In Water for Elephants Rosy passed away peacefully of old age. These two unique characters mirror each other when it comes to other’s needs. The characters in both stories had to face conflicts and consequences which coincided to reveal the similarities between the elements. The main conflicts in the book and film are Person versus Self. Due to conditions at home Harold and Jacob were forced to leave. Jacob had to endure the loss of his parents and their fortune. Jacob’s father had allowed people to keep tabs on what they owe. When Jacob’s parents passed away the tabs were wiped clean and Jacob had no money and no where to go. This resulted in an inner debate within himself. Likewise, Harold who was continuously harassed, was forced with an inner controversy to stay or go. All in all both characters had to face similar decisions which play a major in the unfolding of the rest of their stories. In spite of several similarities in elements between these stories, their plots remain independent of each other. However Ghost Boy and Water for Elephants closely resemble each other in terms of several elements. The setting of each story provides perhaps the closest comparison, but the characters and the conflicts they face make these two stories much more alike than different.

Switched Networks :: essays research papers

Switched Networks   Ã‚  Ã‚  Ã‚  Ã‚   Networks are getting more and more popular, and because of this more people use them, which slows them down. Networks in the future will need to have enough bandwidth to support applications, like multimedia, witch require larger bandwidth. Switching will change the way networks are designed. These changes will maximize productivity.   Ã‚  Ã‚  Ã‚  Ã‚  Switching technology is increasing the efficiency and speed of networks. This technology is making current systems more powerful. Many networks are experiencing bandwidth shortages. There are several reasons for this including: an increase in traffic, because networks have so many users, Amount of data between client/server applications, and the inefficient traffic patterns of most networks.   Ã‚  Ã‚  Ã‚  Ã‚  Switching directs network traffic in a very efficient manner. It sends information directly from the port of origin directly to its destination port. Switching increases network performance, enhances flexibility and eases moves, add-ons and changes. One of the benefits of switching is that it maintains a direct line of communication between two ports, and maintains multiple simultaneous links between various ports. It reduces network traffic by reducing media sharing. This technology has some benefits over ethernet routed networks. First, a 10 Mbps or 100 Mbps shared media can be changed to 10 Mbps or 100 Mbps of dedicated bandwidth. Routers have many devices attached to their ports, sharing the bandwidth. Switches let you to connect either a shared segment of bandwidth (workgroup) or a dedicated one (server) to each port. Second, this can be done without changing any software or hardware already on the workstations Finally, a switch installation is less complex than a bridge/router configuration. A ethernet LAN runs at 10 Mbps. Stations attach through a hub or repeater. Every station can receive transmissions from all of the stations, but only in a half-duplex. This means that stations cannot send and receive data simultaneously. In a ethernet network only one packet can transmit at one time, this is what slows down networks. The bridge, the router and the switch, all attempt to reduce transmission time to increase performance. A two-port bridge splits a network into two physical segments and only lets a transmission cross if its destination is on the other side. It also will only move a packet to the other side if it is necessary. This reduces network traffic because traffic on one side stays local. Routers link multiple networks together. It maintains the flow of traffic and routes data to the network that it must go to.

Shipping

This has Included the level of effort and costs associated with several courses of actions. I have also considered our obligations both legally and morally to our customer and our future customer. Our business has always held Itself and Its products to the highest quality standards and our customers in turn have rewarded us with continued trust and business. Our reputation and image should be a considering factor with any course of action that we take. I have carefully considered possible options and have identified three viable capabilities which would keep our reputation intact and provide the service our customers have come to expect.We can remake the whistle in question and repackage the entire collection; remove the whistle and ship the collection with a replacement of similar or higher value from our catalogue; keep the whistle Included but add a separate replacement of similar or even higher value with Instructions to discard the whistle and replace. Any solution should ensure the utmost customer satisfaction and provide our customers with the care and consideration, not to mention value, our customers rely on when they chose our company. It is also important to try to minimize the cost and effort required to remedy.This will not only minimize financial impact to the company but will help ensure we can remedial quickly in order to fulfill our shipments on time. All three have advantages and disadvantages which I will elaborate. The first option, remake the whistle in question and repackage the entire collection, has the advantage of providing our customer with exactly what they ordered and thus not Jeopardize the relationship we have In place. It would however be a significant undertaking as we would experience a great amount of labor for the remunerate and unpacking and repacking of the product.Legally and ethically there would be no issues but the financial impact of this approach would be about The second option, remove the whistle and replace with an item from our catalogue of equal value would allow us to utilize stock on hand and ship quickly. If the customer requests, we can ship the remade whistle at a later date. This option would remove the ethical and potentially legal concerns of shipping an unsafe reduce and if the customer accepts the replacement without requesting the shipping of the whistles to follow, would be significantly less costly than remaking the whistles in urgency to meet the shipping deadline.However, by substituting the whistle, even offering to ship the replacements at a later date, our reputation of accurate and timely shipping may be compromised with this customer. The third option, keep the whistle included but add a separate replacement of similar or even higher value with instructions to discard the whistle would save costs f remunerate and additional shipping. The schools could keep or discard the whistles as the whistle would pass any safety issues in South America.This would eliminate any legal concerns and would provide the best value to the customer and lowest cost to the company. However, knowing that these would not pass safety levels in the U. S. I feel that this would be highly unadvisable. If the schools chose to keep the whistles there could be resulting health issues to the children. My recommendation would be to proceed with the first option, to remake the whistle and repackage immediately. Although it is the most costly to the company upfront, the loss of reputation or customer faith would prove more costly in the long run.Our company prides itself on delivering to the highest levels. Compromised quality or orders the customer may feel are incomplete could damage the relationship and potentially future business. Additionally, any solution that may allow the tainted whistles in the hands of children could result in a more serious lack of confidence in our company. Our company is built on providing for educational and safe experiences for children worldwide. Anyth ing less would be unethical.In order to get in front of future issues of this type I recommend that we put in place a formal notification and escalation process for concerns of toy safety. We should clearly spell out what each employee is responsible to do and how the company will respond. If we consider potential issues before they occur and address the remediation it will remove any chance that we will be pressured into a fast and poor choice which may have long term impact to our company or our customers. I also recommend that we formalize the company ideals into a code of conduct that is available for our employees and customers.An excellent example that addresses responsibility to all stakeholders internally and externally is the code of conduct for the Matter Company. The Matter Company code of conduct addresses legal and ethical concerns and how to respond if there are concerns. (Matter Inc. , 2011) The Matter code of conduct removes any cloud of Judgment in a tough situation by addressing the concerns of the company, its stakeholders and its customers. It provides a clear explanation of the need and is easily understood. It includes core assign and play to grow.It also includes a value statement â€Å"act with unwavering integrity' that makes the company's emphasis on ethics to be paramount. The code of conduct addresses the responsibilities of all employees and additional responsibilities of leaders to be role models. In addition it spells out the consequences that should be expected if the code of conduct is not adhered. I strongly suggest that we develop a complete code of conduct such as this that will provide a guideline for the company and its employees for any future events as well as the day to day expectations.

Apes to Man (Reaction Paper) Essay

Introduction Planet of Life: Apes to Man is narrated by Stacy Keach, presented by Discovery Channel. A must see documentary regarding the Theory of Evolution. Originally produced for Discovery Channel, each episode covers a separate chapter in the biography of the world. This episode examines the evolution with the use of computer animation. The film talks about how apes like Lucy, who is known to be a three million year old ape that walked upright or with two legs and revolutionized or grew and changed into one of the modern men and women who populate the world in every continent, nation and city today. The first stage in evolution is walking upright or with two legs just like Lucy did. The second is having the ability to speak or make different kinds of sounds. This is the cause of the straightening of the spine which allows the neck to follow for them to be able to speak. Summary One hundred million years ago, dinosaurs walked the earth. They no longer exist today because of the asteroids that hit their home and eventually killed all of them. The earth, after some time, regained its life forces because some small creatures that got through the great tragedy that  put an end to the era of the dinosaurs. One of those creatures that survived were the purgatorious, one of earth’s oldest primates that may have evolved throughout the ages A new era of animals rose to the occasion to a new beginning and to starting a new kind of living amongst the changed world around them. One particular creature happened to explore and discover new things in its surroundings more advanced than others. In the late 18th century, Charles Darwin wrote a book called â€Å"Origin of Species†. The book was intriguing. People thought he was losing his mind because most men and women during his time were very religious and really close to God. They didn’t believe him until a team of French-American researchers in the year 1974 found evidences of early apes. But by that time I think Darwin’s unlikely friends and haters won’t be able to say it in front of him. The people who found Darwin’s inspirational evidence called it â€Å"Lucy†. Lucy is a 3 million year old ape and is the very first one to walk upright or with 2 legs because according to the researchers she had wide hips like humans do. Archeologists say Lucy walked like a modern pig mea chimpanzee and bonobo. After a few decades, Lucy got to the second stage of evolution. And that is having the ability to speak or make different kinds of sounds. This is the cause of the straightening of the spine which allows the neck to follow for them to be able to speak and the rest is history. What Lucy became is what all of us are now. Generalization Evolution has really helped and changed every individual for the better. It made us realize and understand how the real world worked in the early ages and how it affected all of us today. We are now where we belong and that gives everyone the chance and the blessings they deserve. Reflection Personally, I do not believe in this theory as per the teachings in the Bible. There is no contest to what the Bible says about us  being formed in the image of God. But, for arguments sake, and if I were to believe it, let me just say that Darwin may have misconstrued the facts or the things he has observed based on the physical and genetic similarities of man and apes. He based his findings on the fact that because apes were able to walk upright, we are their descendants and from other scientists’ findings on the similarities of man and apes from different eras. Other important human characteristics – such as a large and complex brain, the ability to make and use tools, and the capacity for language added to the basis for his theory. Early human fossils and archeological remains offer the most important clues about this ancient past. These remains include bones, tools and any other evidence left by earlier people. Usually, the remains were buried and preserved naturally. Thinking About You A tornado flew around my room before you came Excuse the mess it made, usually doesn’t rain In Southern California, much like Arizona My eyes don’t shed tears, they pour When I’m thinkin’ ‘bout you (Ooh no, no, no) I’ve been thinkin’ ‘bout you (You know, know, know) I’ve been thinkin’ ‘bout you Do you think about me still? Or do you not think so far ahead? ‘Cause I been thinkin’ ‘bout forever (Ooh no, no) Or do you not think so far ahead? ‘Cause I been thinkin’ ‘bout forever No, I don’t like you, I just thought you were cool Enough to kick it Got a beach house I could sell you in Idaho You don’t think I love you, I just thought you were cute That’s why I kissed you Got a fighter jet, I don’t fly it though Lyin’ down thinkin’ ‘bout you (Ooh no, no, no) I’ve been thinkin’ ‘bout you (You know, know, know) I’ve been thinkin’ ‘bout you Do you think about me still? Or do you not think so far ahead? ‘Cause I been thinkin’ ‘bout forever (Oooh) Or do you not think so far ahead? ‘Cause I been thinkin’ ‘bout forever And I remember, how could I forget How you feel And though you were my first time A new feel And it won’t ever get old,not in my soul, Not in my spirit, keep it alive We’ll go down this road ‘Til it turns from color to black and white Or do you not think so far ahead? ‘Cause I been thinkin’ ‘bout forever(Oooh) (2x)

Critical Essay on Beowulf

Critical Essay on Beowulf Critical Essay on Beowulf Beowulf is an epic poem in which the plot is intended to portray the unique heroism of German warriors. As the poem’s main personality, Beowulf displays exceptional boldness and extraordinary strength whenever confronted by fierce enemies. Additionally, he takes pride in his glorious actions that have earned him great fame throughout the poem. The reader can easily recognize in the epic the great heroic values of a society, such as the commitment to honor the responsibilities of a leader, whilst at the same time disregarding the safety of his warriors in an effort to defeat a dangerous foe. For instance, Beowulf allows Grendel to kill some of the warriors in an effort to surprise Grendel when he reaches for Beowulf. Beowulf also sets aside prudence when he pursues and fights with Grendel’s mother. Basing on the heroic nature of the poem, one would have expected Beowulf to put the safety of his men before anything else. On the contrary, Beowulf’s intent to def eat the monster supersedes his concern for lives of his men. Clearly, Beowulf focuses more on what is expected of a hero from his people than he does for personal safety or the safety of those who serve under him. This poem offers two perspectives of the key character. On the one side is a heroic Beowulf who is very brave in battle and leads his people to victory. The hero aspect in Beowulf begins for the main character at a young age, when he boldly participates in defending his kingdom by fighting two ferocious monsters. As the poem concludes, Beowulf is seen as a seasoned king who is viewed by his people as a veteran guardian. As a result of his heroic leadership, the Gaelic people enjoy profound peace as well as prosperity. Correspondingly, when a dragon threatens the security of the Gaelic people, the elderly king uses his heroic bravery to fight it alone. As is typical in any kingdom led by a heroic individual, the death of Beowulf is followed by the eventual destruction of the Gaelic people. On the other hand, the poem presents very few features of Beowulf as a regular human being. It is obvious that the poet has chosen to largely ignore Beowulf’s human aspects, and instead, depicts him as a superhuman hero. This is illustrated in the poet’s preference to concentrate on the exceptional exploits undertaken by Beowulf, typically the killing of brutal monsters. Because of this deliberate omission, the reader grasps a very minimal understanding of Beowulf’s daily activity and the way he relates with his closest associates. Similarly, the reader is only able to get a substantially sketchy picture of what Beowulf’s true feelings are. The reason for this is because the purpose of the epic poem is to illustrate to its people the characteristics they are to emulate in their own lives. However, considering that Beowulf’s heroism does not shield him from occurrences common to human beings, such as suffering, ageing, and death, it would have been b etter if the poet offered a picture of the human side of this apparently brave warrior, as well. Tips on critical essay writing: Some students find literature difficult to comprehend. Such students are likely to find critical analyses of literary works highly helpful. Thus, when writing a critical essay on a poem such as Beowulf, one should keep the language as simple as possible. By all means, the writer must avoid repeating phrases used in the poem. Another hint to good essay critiquing is to highlight important issues, and then identify mistakes or inadequately addressed areas. This will entice the reader to want to read more of the poem, in addition to teaching him how to critique a poem. Our custom essay writing service is designed to help with writing your critical essays on various topics and subjects.

English Summer Project Essay Essay Example

English Summer Project Essay Essay Example English Summer Project Essay Essay English Summer Project Essay Essay Connor Johanning English Summer Project A-2 Mrs. Razor The theme for my literacy is that everything has a connection. Such as during the summer, when I was on twitter I saw things regarding the shooting in the movie theater. I also saw news headlines on the subject along with facebook posts. At the time I was reading The City of Bones which is a book about violence and action and heroes. The connection between the book and the news was violence, violence is everywhere today, it has become ingrained in our civilization and is becoming a more regular thing. Back in the 1800s news of shootings outside of war was a very big deal. Nowadays, school shootings go nearly unnoticed after a couple of days, and no one seems to notice that in 24 hours 24 people were killed in shootings in the city of Chicago alone. Violence is a connection that can be seen in nearly everything today. During the school year while I was reading my assignments I noticed it said that hard work pays off in the long run, and that we should work hard once we are assigned a project instead of waiting until the last minute to do the project. I also saw that in the news there was an article on how hard work in school can help you improve your future life both financially and mentally. Hard work can prepare you for any task that would be hard to do. Hard work is connecting the assignment with the news. There is always a connection between two articles of writing, all literature is intertwined somewhere somehow in our minds. Something I noticed throughout this project is that I tend to read less formally in the summer, because there are less guidelines as far as reading. I can connect this to a web article that claimed that in the summer kids lose about 65-75% of all knowledge they gained over the school year. I found this claim very surprising yet I also find it understandable. Most children are not going to review notes during the summer to review for next years french courses or go over grammatical rules for fun. This is why summer projects are important to the curriculum. They give kids constructive work to do over the summer break that helps them retain some nowledge and habits they gained from last years classes. The last connection that I saw in everything I read was knowledge. In nearly everything people are trying to gain more knowledge. Whether it be the cure for a disease such as cancer or where the closest gas station is, people, whether they know it or not, are constantly consuming information in all ways. People learn from the news where the traffic Jams and road construction zones are. On twitter kids are finding out what everyone is doing and where people are going to hang out. On the web people are being fed information about anything they choose to look up, such as research on muscular dystrophy, or how old Micheal Jackson was when he started problem is people are less worried about retaining knowledge now that you can google anything you want. Connecting is a large part of literature as this project has shown me, I never thought that twitter could be connected to a book written 5 years ago, but never the less it can. Connections help us piece together everything we know, if we only have ne source of knowledge we cant expand that knowledge until further knowledge is gathered. If we have one book on a subject, we can read web articles that may or may not go into further detail, but may also point out other common facts not stated previously. Anything we see somewhere can be found elsewhere. The main connecting piece is our mind, which stores the information that we find and tells us how it shows up in other pieces of literature. Connections are made in everything and are what we use to gain and retain information.

How to Use a Bug Bomb Safely

How to Use a Bug Bomb Safely Bug bombs, or total release foggers, fill a confined space with pesticides using an aerosol propellant. People tend to think of these products as quick and easy fixes for home insect infestations. In truth, few pests can be wiped out using bug bombs. The devices arent particularly useful for controlling infestations of  cockroaches, ants, or  bed bugs, and for this reason, its important  to know when its appropriate to use them. Used incorrectly, bug bombs can be downright dangerous.  Each year, people ignite fires and explosions by misusing insect foggers. Bug bomb products can also cause respiratory and gastrointestinal ailments, which in the young or elderly can be fatal. If you are planning to use a bug bomb in your home, make sure to do so safely and correctly. Why Bug Bombs Alone Are Not Effective Bug bombs- sometimes called roach bombs- can be a useful part of an integrated pest management program. Alone, however, they are not especially effective. The reason is simple: The pesticide in a bug bomb (which is not always particularly effective against roaches, fleas, bedbugs, or silverfish) kills only those bugs with which it comes in direct contact. Most household pests are well known for their ability to hide under baseboards, inside cupboards and mattresses, in drains, and along baseboards. Set off a fogger  and youll kill off only those bugs that happen to be out in the open at any given moment. Any pests that are inside or under a protective covering will survive to bite another day. Meanwhile, your counters and other surfaces will have been coated with pesticide, meaning youll have to scrub them down before cooking or sleeping on them. If you are serious about eradicating an infestation, youll need to do much more than simply set off a bug bomb. Because it does take work and know-how to safely and effectively rid yourself of pests, you may want to hire a pest control company. Experts may use bug bombs as part of their arsenal, but they will also: Set bait trapsSpray directly into areas that are protected and likely to harbor pestsUse chemicals that are specifically intended to eradicate particular pests; pyrethrin, the main pesticide in foggers, is most effective against flying insects- but not cockroaches or fleas.Return to reapply pesticides as needed How to Use Bug Bombs Safely Bug bombs are somewhat risky as they contain flammable materials including potentially harmful pesticides. To use them safely, follow all of these instructions. Read and Follow All Directions and Precautions When it comes to pesticides, the label is the law. Just as the pesticide manufacturers are required to include certain information on their product labels, you are required to read it and follow all directions correctly. Understand the risks of the pesticides you are using by reading carefully all label sections beginning with danger, poison, warning, or caution. Follow instructions for use, and calculate how much pesticide you need based on the package directions. Most foggers are intended to treat a specific number of square feet; using a large bug bomb in a small space can increase health risks. In addition, most foggers have information about how long to wait before returning to the sprayed area (typically two to four hours). Use Only the Number of Bug Bombs Specified Contrary to popular belief, more is not always better. Manufacturers test their bug bomb products to determine the safest and most effective number to use per square foot of living space. If you use more than the specified number of bug bombs, you only increase the health and safety risks that come with using them. You wont kill any more bugs. Cover All Food and Childrens Toys Prior to Using the Bug Bomb Once the bug bomb is activated, the contents of your home will be covered with a chemical residue. Do not eat any food items that were not covered. Young children tend to put toys in their mouths, so its best to seal toys inside garbage bags or put them in toy boxes or drawers where they wont be exposed to pesticides. You may also want to cover sofas, chairs, and other upholstered furniture that cant be wiped down. Tell Your Neighbors About Your Bug Bomb Plans Condos and apartment buildings usually share common ventilation systems or have cracks and crevices between units. If you live in close quarters, make sure to let your neighbors know when you are using any airborne pesticide product, and ask them to turn off any ignition sources (stove and dryer pilots, for example) in their units. Your neighbors may prefer to cover their adjacent ductwork, too. Unplug Anything That Can Spark The aerosol propellants used in bug bomb products are highly flammable. A gas flame or ill-timed spark from an appliance can easily ignite the propellant. Always turn off all pilot lights, and take the extra precaution of unplugging refrigerators and air conditioners. To be extra safe, place the bug bombs a minimum of six feet from any potential source of a spark. Once You Activate the Bug Bomb, Vacate the Premises Immediately Silly (and obvious) as this may sound, a good number of reported incidents have occurred because individuals were unable to vacate prior to discharge of a bug bomb. In fact, a CDC study on bug bomb safety showed a full 35 percent  of reported health issues occurred because users failed to leave the area after activating the fogger. Before you activate the product, plan your escape. Keep All People and Pets out of the Area for as Long as the Label Indicates For most bug bomb products, you need to vacate the premises for several hours after activating the product. Do not, under any circumstances, return to the property early. You risk serious health issues, including respiratory and gastrointestinal ailments, if you occupy the home prematurely. Dont reenter your home until it is safe to do so according to the product label. Ventilate the Area Well Before Reentering Again, follow the label directions. After the prescribed amount of time to allow the product to work has passed, open as many windows as you can. Leave them open for a minimum of one hour before you allow anyone to reenter the home. Once You Return, Keep Pesticides out of Pets and Peoples Mouths After returning to your home, wipe down any surfaces where food is prepared, or that pets or people may touch with their mouths. Clean all counters and other surfaces where you prepare food thoroughly. If you left pet dishes out and uncovered, wash them. If  you have infants or toddlers who spend lots of time on the floor, be sure to mop. If you left your toothbrushes out, replace them with new ones. Store Unused Bug Bomb Products Safely Children are particularly susceptible to the effects of airborne chemicals, and you shouldnt risk an accidental discharge of pesticides by a curious child. Like all hazardous chemicals, bug bombs should be stored in a childproof cabinet or other secure location. If You Are Exposed to a Bug Bomb While most people understand that they should leave the house after setting off a bug bomb, there are quite a few reasons why someone might be exposed to pesticide-containing fog. According to the CDC, the most common reasons are related to: Bug bombs being set off without warning in apartment buildings with shared ventilation systemsSomeone reentering a building because a bug bomb set off an alarmHomeowners returning too soon after setting off a bug bombInfants and pets being exposed to residual pesticides on blankets, carpets, or other surfaces If youre exposed to pesticide from a bug bomb, you may experience nausea, shortness of breath, dizziness, leg cramps, burning eyes, coughing, or wheezing. These symptoms may be mild or severe; they are, of course, most dangerous among very young children and people who are allergic to the pesticide. If you do experience symptoms, visit the emergency room to avoid complications.

Action research and organizational development Essay

Action research and organizational development - Essay Example It has been realized that the motivation to change is strongly linked to action and is therefore an important aspect in the general organizational development. In any case, change in the organization has to be effective and permanent. People are more likely to adopt new ways when they become active in the decisions affecting them. The initial stage of change is always the unfreezing stage whereby a person in the organization will realize the need for change. In this case, a situation within the organization will basically trigger an individual to find a solution to an existing challenge in the organization. In the next step, the change process is actually done in the most appropriate way. However, considering the need to ensure that the best change process is realized, new models of behavior will always be diagnosed and tested in order to provide the best alternative for the challenge at hand. The third stage is always the refreezing stage where the application of the new behavior is basically evaluated before it is reinforced within the organization. The adoption process follows and the change can subsequently be realized. In this regard, it is seen that action research is certainly a cyclical process of change which is driven by the need to make the organization better at all times.

Research Proposal Example | Topics and Well Written Essays - 2000 words - 5

Research Proposal Example mmodities and rising wealth companies like Starbucks, Cafà © Coffee day have been trying to increase their market share and it is going to continue until there is a Coffee shop in almost every town or every other town. In India the ready-to-drink tea and coffee market has picked up a great business in the last 5 years. According to some study this market is expected to grow to $ 225 million by 2017. The domestic market is dominated by outlets like Cafà © Coffee Day, Costa Coffee, and Barista etc. and is estimated at $ 110 million. In the past decade, 1,200 cafes have come up across India registering an annual average growth rate of around 40 percent. According to Harish Bijoor Consultants (2010), CCD in India has around 70 percent of coffee outlets. Though the coffee consumption demand in India is not very high in India in comparison with other European countries or US but still demand exceeds supply. If CCD in India can add around 1000 cafes over the next two years then it will be virtually invincible. The coffee retail chains have been engaged in a healthy battle for many years. Competitors like Barista have done some radical experiments with food in its outlet with success. Thus CCD has also started focusing on food items in its outlet. CCD has started a coffee centre which caters to coffee connoisseur and business clients looking for internet access. CCD is trying to energize and stratify their brand. The company is trying to overhaul its brand through new cup, crockery designs, coffee machines which produces better brewed coffee, new wall paint and is spreading to other cities (Balasubramanyam, 2011, p. 1). CCD tries to reduce its operational cost to maximize its profitability and hence it concentrates on opening new outlets in cities where it can open a number of outlets. According to research conducted by Mr. S. Ramesh Kumar (2008), CCD presents its coffee with a special coffee experience which arouse a sense of Pleasure seeking within the customers. This

Nursing assignment Essay Example | Topics and Well Written Essays - 1750 words

Nursing assignment - Essay Example This confusion poses certain problems in the practice of critical care nursing. The nurse working in the hospice environment has a clear understanding of palliative care in allowing for natural death. But in the critical care area, this understanding is clouded and misinterpreted. The aim of this study is to investigate the lived experience of critical care nurses in relationship to their understanding and implementation of care based on their assumptions. Nurses, the primary caregiver to patients, are infrequently involved in the decision to terminate life saving measures. Many nurses question why a patient with a DNR order should be admitted into the critical care area, and what care is appropriate in light of a patient’s DNR status. The current economic crisis in health care is a very real and publicized problem. Hewitt & Marco, 2004, report that intensive care unit (ICU) costs have continued to climb and now total 20% of all hospital charges in the United States (p.19). Moreover, the growth rate of hospital beds has been 1.4% per year versus 6.2% for ICU beds (Hewitt & Marco, 2004). This issue is particularly relevant in patients with terminal illnesses where the goal of care and suffering are increasingly important issues. And should a DNR order influence other aggressive interventions that are only available to a patient in the ICU? Moreover, the term DNR has different meanings to different health care professionals, fostering a broad range of interpretation. The legal term DNR, indicates that cardiopulmonary resuscitation (CPR) not be initiated at the time of cardiac or respiratory arrest (Thibault-Prevost & Hodgins, 2000). However, there is confusion among nurse’s to interpret DNR as a measure to withhold all treatment (Puntillo, Benner, Drought, Drew, 2001). Critical care nurses are particularly affected by DNR orders because they aim to

To what extent are outcomes determined by current public health policy Essay

To what extent are outcomes determined by current public health policy for children affected by parental substances abuse satisfactory in the UK - Essay Example Likewise, people who have been casualties of kid misuse or who have been brought up in neediness are more at danger (Sora, 1997). Despondency and low respect toward oneself additionally can prompt substance ill-use. At the point when individuals, kids and teenagers particularly, start to have companions who use medications or acknowledge medication use as the "standard", they are more inclined to create substance ill-use issues themselves (Magill, 2011). Children are affected badly when their parents are involved in substance abuse. Many of the researches have shown that the kids go into depression and even they become victims of substance abuse (Straussner & Fewell, 2006). Another issue which can be highlighted in this case is that, when their parents are involved in substance abuse, the children are unable to enjoy their childhood days and tend to lose on it as they have to take up to early responsibilities of supporting themselves or even their family for that matter (Barlow, 2010). There are various organizations in various countries such Children 1st in Scotland. There have been various approach improvements lately planned to endeavour to handle the issue of parental substance misuse, and the issues brought on by medications and liquor all the more by and large (Kar, 1999). Archives, for example, the Scottish Officials direction, Getting Our Necessities Right, and the Activity Anticipate Liquor Abuse (2002) have attempted to recommend system to working with individuals who abuse substances. More exertion is required to concentrate on keeping individuals from getting to be entangled in this society, and helping the individuals who are at danger of substance misuse refocus on supporting their families (Fisher & Roget, 2009). Making decisions about the best interests and future well-being of a child is complex. Every youngster and their

Business History - coursework Essay Example | Topics and Well Written Essays - 1250 words

Business History - coursework - Essay Example In Britain ownership is much less concentrated, with almost half of all shareholdings-generally by the financial sector-amounting to less than 5 percent of company stock. (2) In Germany-in contrast to Britain-the network of interlocking directorates is closely related to the capital network, i.e., it serves to enhance the power of the owners. (3) In Germany-in contrast to Britain-both networks are concentrated within the same industry, i.e., potential competitors are associated with one another. Germany thus illustrates 'co-operative capitalism' whereas Britain exemplifies 'competitive capitalism'. According to Porter (2006), "He found a relatively consistent pattern of basic changes in strategy being followed by major adjustments in organizational design. The changes inorganizational design roughly matched the needs for information and decisions called for in the new strategy. Chandler called the organizational design that emerged during this period the multiple division form, replacing a unitary/functional form. The three key elements of a multiple division design are, first, activities must be divisible into relatively elements of a multiple division design are, first, activities must be divisible into relatively independent bundles of activity. Second, there is a central guidance group which is supported by an analytic staff and which has the power to discipline the actions of the various divisions. And third, there are summary statistics that make possible interdivisional comparisons for purposes of evaluating the performance of divisions." Summary performance measures and their development strongly led to the success of the M-corporation. The fall of the system can be explained relatively simply, too. According to Porter (2006), "Implementation of this new strategy requires, I argue, substantial changes in institutional structures. This project traces the emergence of this new strategy and suggests institutional design changes appropriate to more effective implementation of the new strategy." The advantages of the 'networked' firm in the modern global economy. Networked firms can obtain significant competitive advantage in the modern global economy. Their products and services are hard to copy. In the beginning, networked firms rely on their partners for comparable assets. One must be careful to evaluate the cost-effectiveness of such boundary-crossing in a networked firm, however (Jones and Zeitlan, 2010). In networked firms, open innovation can occur. This means that networked firms can use open ideas to benefit one another. They should use both internal and

To what extent are outcomes determined by current public health policy Essay

To what extent are outcomes determined by current public health policy for children affected by parental substances abuse satisfactory in the UK - Essay Example Likewise, people who have been casualties of kid misuse or who have been brought up in neediness are more at danger (Sora, 1997). Despondency and low respect toward oneself additionally can prompt substance ill-use. At the point when individuals, kids and teenagers particularly, start to have companions who use medications or acknowledge medication use as the "standard", they are more inclined to create substance ill-use issues themselves (Magill, 2011). Children are affected badly when their parents are involved in substance abuse. Many of the researches have shown that the kids go into depression and even they become victims of substance abuse (Straussner & Fewell, 2006). Another issue which can be highlighted in this case is that, when their parents are involved in substance abuse, the children are unable to enjoy their childhood days and tend to lose on it as they have to take up to early responsibilities of supporting themselves or even their family for that matter (Barlow, 2010). There are various organizations in various countries such Children 1st in Scotland. There have been various approach improvements lately planned to endeavour to handle the issue of parental substance misuse, and the issues brought on by medications and liquor all the more by and large (Kar, 1999). Archives, for example, the Scottish Officials direction, Getting Our Necessities Right, and the Activity Anticipate Liquor Abuse (2002) have attempted to recommend system to working with individuals who abuse substances. More exertion is required to concentrate on keeping individuals from getting to be entangled in this society, and helping the individuals who are at danger of substance misuse refocus on supporting their families (Fisher & Roget, 2009). Making decisions about the best interests and future well-being of a child is complex. Every youngster and their

The Export-Led Growth Model Essay Example | Topics and Well Written Essays - 1750 words

The Export-Led Growth Model - Essay Example China’s model is rooted in the double transition of demographic and structural transformation. China economy has tremendously managed the double-digit growth rates from the period when it began economic transformation. This enabled the country to move from a planned to a mixed economy where the market plays the significant roles in resource allocation. Thus, despite the political, social and economic problems associated with the rapid growth in China economies, export-led growth has tremendously enabled China to increase their profitability levels, balance their finances, exceed their debts and trigger their export growth rate.Export-led growth model have been successful in many economies that employ this model for creating economic transformation. The export-led model is significant because it has enabled many economies to increase their profitability levels, balance their finances and exceed their debts. China has benefited from the export-led model since they started using it because this model has enabled them to increase their profitability levels. China was ranked the second largest economies that have emerged and improved in terms of economic performance in the global market. This model has not only enabled them to increase their profitability level but also to balance their finances; thus enabling China to emerge as the successful economies in Asian markets.It has also triggered export growth rate in the China market; thus creating higher export levels.... This model has not only enabled them to increase their profitability level but also to balance their finances; thus enabling China to emerge as the successful economies in Asian markets. It has also triggered export growth rate in the China market; thus creating higher export levels in a rising spiral cycle. For instance, the GDP (Gross Domestic Products) in China market expanded by 2%, in the year 2012 and indicated in figure 1 below. Historically, the GDP average rate was 2.06% from 2011 and the record indicated the 1.50 % low in 2012 as indicated in figure1 below. China is one of the second economies after the United States that has improved their export rate in the global market. China has varied industries that export multiple products to diverse countries across the globe. The rise of population growth rate has enabled them to improve their economic performance because of rich markets because of both rich markets both in the domestic and the international markets. For instance, the National Bureau of Statistics of China reveals that the GDP for the China economy was 51,932.2 billion in the year 2012; thus contributing to economic expansion of 7.9 percent. Figure 1: GDP Growth Rate in China markets The implementation model of export-led growth has significantly contributed to increased rapid growth in the China markets. For the last three decades, China economy has grown to the average rates, which exceed 9%; thus, it is widely admired by other nations (Razmi 2008, p. 1). Furthermore, the growth has been accompanied by the reduction levels in poverty; thus enabling the China market to be ranked among the leading and emerging economies in the Asian nations. However, the trajectory of rapid growth in China has created political, social made

BP SWOT Essay Example for Free

BP SWOT Essay Strength Strong improvement in safety BP focuses on new research and product innovation, leading in new researcher and also improving in safety and procession in the work places. According to â€Å"Safer drilling† (n.d.), BP use Blowout preventer (BOP) technology to support safety in offshore rigs in Brazil. Using high technology likes digital radiography can evaluate and determine underground structure in the North Sea. BP also improves the new tools called Permasense corrosion probes to supervise wall’s thickness in refining process (â€Å"Robust research†, 2013). This equipment is an effective method to control and protect the probability in wall crake. Weakness Ecological impacts of oil spillage damage reputation BP experienced a reputation risk in terms of both public reaction and biological response. About 5 million BP raw oil spilled in 2010, causing a disaster on ecosystem. Dragovic (2013) stated that oil spill would constraint species of wildlife because residues of harmful substances could not be cleanup completely. It also disrupts the chain of wildlife. BP was deluged with blame and disappointment from the pubic. It would take BP quite some time to rebuild its brand-image. (Walt, 2010) Opportunity Growing demand on renewable energy The world has increasingly growing demand for renewable energy. The global renewable consumption will increase to 6.3% (2030) of energy demand from 1.8% (2010). BP is prepared to place emphasis on development of renewable energy (Morales, 2012). Consumers have a tendency to choose to use renewable energy. According to â€Å"consumer demand is growing† (2011), there are 48% of subjects who are willing to use renewable energy and 49% are prepared to pay additional cost for that. Threat Lack of oil and gas reservoirs Oil and gas businesses are high competition because companies gain high benefits. From long period in operation, the crude oil and natural gas around the world is declining that mean the fossil fuel in the future will run out. According to â€Å"OPEC share of world crude oil reserves 2012† claim that now OPEC has only 1,200 billion barrels in reserves global fossil energy In 2010 individual and organization used approximately 87 million barrels per day. The biggest fuel consumer is Asia and Oceanic region. They used around 27 million barrels per day and gradually every year from 2006-2010. Recently, people utilize oil and gas rather than producing. (â€Å"International Energy Statistics, n.d.) References Consumer demand for renewable energy is growing. (n.d.). Retrieved from http://www.windmade.org/for-companies/global-wind-study/consumer-demand-for-renewable-energy-is-growing.aspx Dragovic, D. (2013, March 19). Environmental impact of the BP oil spill. Retrieved from http://livinggreenmag.com/2013/03/19/energy-ecology/environmental-impact-of-the-bp-oil-spill/ International Energy Statistics. (n.d.). Retrieved from http://www.eia.gov/cfapps/ipdbproject/iedindex3.cfm?tid=5pid=54aid=2 OPEC share of world crude oil reserves 2012. (n.d.). Retrieved from http://www.opec.org/opec_web/en/data_graphs/330.htm Marketline. (2013, August 23). Company profile: BP Plc. Retrieved from Business Source Complete database. Morales, A. (2012, January 18). Renewable-energy growth to outpace oil, gas through 2030, BP Says. Retrieved from http://www.bloomberg.com/news/2012-01-18/renewables-to-grow-more-than-8-a-year-through-2030-bp-says.html Safer drilling (n.d.). Retrieved from http://www.bp.com/en/global /corporate/sustainability/safety/preventing-and-responding-to-accidents-and-oil-spills/safer-drilling.html The Gulf of Mexico oil spill: consequences for the oil and gas industry. (2011, February 15). Retrieved from http://uk.practicallaw.com/3-504-7901?service=crossborder#a684683 Wearden, G. (2010, April 27). BP profits jump after oil price rise. Retrieved from http://www.theguardian.com/business/2010/apr/27/bp-profits-jump-oil-prices-ris Walt, V. (2010, July 19). Can BP ever rebuild its reputation? Retrieved

Three Phase Induction Motors Engineering Essay

Three Phase Induction Motors Engineering Essay Three phase induction motors are one of the most widely used industrial machines. This is mainly due to their simplicity, high reliability and robustness. Although three phase induction motors have the same physical stator as a synchronous machine, they do have different rotor constructions. In addition, three phase induction motors are divided into two groups: squirrel-cage and wound rotor. The magnitude of the flux in the quadrature axis in the stator diminishes, so that the flux will be zero, but the speed is increased above the synchronous speed. The rotor current comes from rotor voltage, so the resultant backward rotating for the flux component provides the magnetomotive force (mmf) so the flux is positive in the quadrature axis. So, the speed at which the magnetic field rotates can be determined. If the motor is connected to rated frequency, the speed of the magnetic field is called the synchronous speed (Ns). The following table shows the relationship between number of poles and synchronous speed when the frequency equals 50HZ. Pole pairs 1 2 3 4 6 Number of poles 2 4 6 8 12 Synchronous speed 3000 1500 1000 750 500 Table (3.1) relationship between number of poles and synchronous The relationship between number of poles and synchronous speed is inversely proportional. 3.2 Equivalent circuit of an induction motor. The per phase equivalent circuit is very important for induction motors and can be used to provide a great deal of understanding and prediction of performance of the induction motor in a stable state. The induction motor needs to provide for operation on the induction voltage and current in the rotor circuit from the stator circuit (transformer action); this is because the voltage and current in the rotor circuit of an induction motor is basically a transformer operation. So the equivalent circuit of the induction motor is similar to the equivalent circuit of the transformer. (In the transformer, primary like the stator in the induction motor, secondary in the transformer like the rotor in the induction motor. In an equivalent circuit per phase of an induction motor, as shown in figure (3.1), Rs and Rr are the stator and rotor winding resistance per phase. Ls and Lr are stator and rotor leakage inductance per phase. However, the aim of test and analysis is to be able to refer the rotor resistance and reactance to the stator circuit and thereby to drive an equivalent circuit referred to the stator. Figure (3.1) induction motor per-phase equivalent circuits. (3.1) (3.2) (3.3) (3.4) (3.5) (3.6) (3.7) (3.8) (3.9) (3.10) (3.11) (3.12) (3.13) In this circuit between a and b apply Thevenin Figure (3.3) Simplification of equivalent circuits of an induction motor Open Circuit voltage at ab (3.14) Short Circuit supply (3.15) (3.16) (3.17) (3.18) Maximum occurs: (3.19) (3.20) . 3.3 Overview on control of Induction motors. Induction motors with squirrel-cage motors are used in industry because the advantage of these types of motors is their relatively low cost and simple construction. Induction motors always work at a nearly constant speed. However, power electronic converts; it can work to vary the speed of an induction motor. The induction motor drives can be divided into groups based on their applications: (a) Adjustable-speed drive. One important application of this drive is in process control by controlling the speed of fans, compressors, pumps. (b) Servo drive: by means of sophisticated control, induction motors can be used as servo drives in computer peripherals, machine tools, and robotics [reference]. I would like to give a brief explanation of two methods that are used in the control of induction motors and I will go into more detail about these methods later. Vector control is a method of control of induction motors so the stator current is controlled in the field rotating reference using PWM inverter [Reference]. The rotor flux and stator flux linkages are represented by ÃŽÂ »ar (t) and ÃŽÂ »as(t) depends on the angle of the rotor Ó ¨m because the mutual inductance between the stator windings and rotor windings position is connected. However, the main reason for the q and d axis analysis in machines like the induction machines is to control them properly, for example: vector control [reference], the method of vector control of induction motor drives produces better dynamic performance than scalar control [reference]. The following block diagram shows the direct torque control system of an induction motor. Figure (3.4) shows direct torque control of induction motors. This alternative type of control of an induction motor is very simple and basic in terms of construction. It consists of a switch table, hysteresis controllers, flux estimator and torque. It is much easier to represent in a block diagram compared to the block diagram representing the vector control system due to the absence of coordinate transformation between the synchronous frame and stationary frame and also it does not need a pulse width. Direct torque control drives are controlled by the method of a close loop system without using a current regulation loop and are also related to use of a stationary d-q reference frame as well as having the d-axis aligned with the stator q axis. Moreover, the flux and torque are controlled by the stator voltage space vector defined in this reference frame[reference]. Scalar control is another method of control of induction motors and is also the first method of control before the vector control method. The advantage of this method is simple cont rol and ease of use. The motor drive is described by three factors: (a) frequency (b) voltage (c) parameters of the motor and its power supply [reference]. The scalar variable is strictly one represented by magnitude alone. This method uses either close loop or open loop control and any feedback loop such as that for speed. This use of scalar quantities gives the basic characteristics of satisfactory steady state behaviour, but poorly controlled transient response. 3.4 Description of the Induction motor drive Since a motor drive plays a big part in the control system, it is necessary to have some background information about it. In a typical induction motor drive, power electronic devices are used to operate AC motors at frequencies other than the supply one. It consists of two main sections, a controller to set the operating frequency and a three-phase inverter to generate the required sinusoidal three-phase system from a DC bus voltage. Therefore, an induction motor requires a variable-frequency three-phase source for variable speed operation by using a power converter system consisting of a rectifier connected to an inverter through a DC link. The next figure shows a block diagram of the power circuit of a typical variable-frequency induction motor drive. Figure (3.5) shows Variable-Frequency Induction Motor Drive The rectifier converts the power grid AC voltage into a fixed DC voltage. An LC filter to provide a smooth DC voltage, which is then applied to the inverter input, filters out the harmonics. 3.5 Induction Motor Control Methods 3.5.1 Vector control The vector control of induction motors has been widely used for high performance drives. There have been many studies developed and presented which allow an overview of vector control (reference). Many proposals for the theory of electric machines discuss using space vector control to represent sinusoidal distribution in the air gap and they also discuss types of control of ac drives including induction motor drives, permanent-magnet ac drives and switched reluctance drives (reference). Induction motor drives have performance control as the same high performance four-quadrant DC drive. In 1960 field-oriented control (FOC) was used in the area of induction motors, but in the past decades, induction motors have been controlled by using scalar control methods like the voltage/hertz. However, this manner is an old way used before vector control in the area of induction machines, but it was an easy method of controlling an induction motor (Reference). 3.5.1.2 Concept of vector control The concept of vector control of AC drives is related to a space phaser which provides a means of representing three phase variables in a machine, voltage, current and flux (Reference). Both flux and torque (DTC) are basically controlled by methods of closed loop; so are methods of control of an induction motor, using closed loop without current loop, similar to the conventional vector control drives (Reference). So the stator current will be utilizing transformation to the d q synchronize system and direct axis with the rotor flux space factor; therefore, the stator d q axis current is controlled dependently and the d q-axis for rotor flux will be zero. (3.21) The relationship between the stator current, rotor flux and electromagnetic are shown by this equation: (3.22) Where Is rotor flux linkage, Rr , Lr , Lr are rotor resistance, and Lm magnetizing inductance. (Reference). However, the space vector in the three phase inverter will produce eight output states [1 0 0] switch states, upper in switch phase is represented by à ¡ and b- is closed and c are open. The eight space vector represented by V0 [ 0 0 0] and V7 [ 1 1 1 ] are null and continuing six are of equal magnitude and arranged 600 part in space diagram as shown in figure. (Reference). Figure (3.6) shows witching voltage space vectors. 3.5.1.3 Control Characteristics Vector control has allowed the dynamic performance of AC drives so that they better DC drives; the flux and the torque can be controlled separately by using vector control producing components of the supply current. The terminal voltage cannot be directly monitored, but can be using the dc link voltage and switching function of the inverter supplying the motor. Currently, the drive dynamic is largely used with the inverter control of the stator current of the induction machines; this in turn is determined by the supply voltage and inductance of the machine. The main features of the direct torque control (DTC) are direct control of the torque and flux, and indirect main control of voltages and currents. This type of control has a number of advantages: sinusoidal stator current and reduced torque oscillations; excellent torque dynamics; and the main advantage of (DTC) direct torque control, absence of coordinate transformations which related to vector control implementations. However, in this type of control there are some disadvantages: possible problems during starting and low speed operation and also during change in torque command; it also requires flux and torque estimators (Reference). The vector control theory provides independent control between torque and flux; torque is controlled by the q-axis component of current if the flux is constant and oriented along the d-axis of the referred frame. The referred frame can be rotor flux-oriented control, stator flux-oriented control or air gap flux-oriented control. Thus, the phase angle and the modulus of the current or current vector have to be controlled. Figure 2.1(a), [Reference], shows the rotor angle  Ã‚ ±r with respect to the stator. Since the vector control is to be implemented in the rotor flux oriented reference frame, the induction machine is fixed in that reference frame by rotating the variable as appropriate. Figure (3.7) shows that the rotor flux reference frame rotates at speed (angle  Ã‚ ±e) with respect to the stator reference and the d-q axes are fixed to the rotor flux space phasor. This results in decoupling of the flux and torque which are separately controlled by stator direct-axis current i ds and quadrature-axis current iqs. [Reference] (B) Vector rotation Figure (3.7) (A) Rotor angle 3.5.2 Direct and Indirect Rotor Flux-Oriented Control The vector controls can be divided into two groups, indirect and direct, for the indirect (slip frequency controlled) and the direct (field oriented). The characteristics of these two controllers have been considered to be the same, but there are some differences between these methods. However, the direct control type is a modern control theory and also has high performance and it is more well-known than indirect control (Reference). In this two methods above are considered of voltage and current of a stator. The first method, indirect, is related to stator current control and the second method is related to stator voltage control. In both cases the system inputs are torque and flux reference which is required current values for isd and isq. Field oriented control to induction motor operation in a synchronously rotating d-q reference from that is aligned with one of the motor flux. So, control of the torque and flux is decoupled such as the d- axis component of the stator current and rotor flux magnitude and the q-axis component control , the output torque , where the ids stator current of d-axis component and is the rotor flux magnitude demand, so can be given in equation as (3.23) Where, Lm = magnetizing inductance. For the q-axis component of the stator current iqs, the torque demand as (T* em) so can be determined as the equation: (3.24) The d-axis of the synchronously rotating reference frame to be aligned with the rotor flux, the slip relation. (3.25) Direct rotor flux-oriented control (RFOC) has a control loop for flux where the measurement is performed using flux sensing coils (or Hall-effect devices) or by the flux model. In indirect rotor flux-oriented control (RFOC), the rotor flux angle is not measured but is estimated from the equivalent circuit model. One of the techniques for estimating the rotor flux angle ( Ã‚ ±e) is based on the slip relation, which requires measurement of the rotor speed () and slip frequency (). The slip frequency is dependant on rotor time constant ( Ã‚ ´r) and estimated rotor flux amplitude. This indicates that indirect methods are easier to implement since they do not require a flux model, but are less accurate. Nevertheless, if the model were perfect, the performance obtained would be identical to direct torque control. In [6], the relationships between direct and indirect approaches have been analyzed. It proves that they have the same control but have differences in coordinate of state va riable, the rotor flux and stator currents. A new indirect vector control with an observer has been presented which has the same characteristic as the conventional direct torque control. Figure (3.8) direct vector control Figure (3.9) indirect vector control 3.5.3 Scalar control method Scalar Control manner is related to AC machines and can use voltage fed-inverters. In addition, the scalar control is related to control of the magnitude of a variable only, also using of applications for constant voltage/hertz supply at the motor terminals are given constant air gap flux, so it could be that the stator voltage is dropped. (Reference) The scalar control methods are considered just for study state behaviour, but have poorly controlled transients. (Reference) This method applies to use in either close loop or open loop, and in any feedback loop such as that of speed. The scalar control method was basically developed for study state operation. However, it is a method also used in variable speed applications. (Reference) In this curve, the voltage and frequency are applied on the stator, therefore, when the supply frequency is constant, the speed will be constant, but the torque can be changing as the square of the applied voltage. I will give more details about scalar control in another chapter. 3.5.4 Comparison of vector control (VC) and scalar control (SC). Induction machines are widely used in various industries as prime workhorses to produce rotational motions and forces. However, the squirrel-cage type is a simple and rugged electrical machine with low cost and minimal maintenance; this is reason that the squirrel-cage types are most widely used in industrial electrical motors [reference]. With regard to the scalar control methods for an induction machine, only the motor model is considered for steady state and the scalar control methods are controlled based of the induction motor, but this method will not give good performance transients for an induction motor and it is also poor in terms of dynamics; but the vector control methods considered above are valid for transient conditions and the vector control will give a dynamic performance far superior to that of scalar control [reference]. The scalar control method to control an induction motor is simple to execute and easy to programme, but the vector control is related to the varyin g magnitude and phase alignment of the vector quantities of the motor. Moreover, the scalar control is related to the voltage per hearts v/f control and is usually used for low cost drives where high dynamic performance is not a key requirement. The applications include fans, blowers and pumps where the applied load is known. In this method, the form is simple, the control does not require any sensors and the control algorithm can be implemented in a relatively low performance microprocessor. Vector control is related to a mathematical model which deals with voltage, current, flux torque and the motor parameters. We can control the instantaneous stator currents, control the magnitude and position is. The following diagram shows a feedback control system for measuring currents. When the controller has a fast response then is vector can be imposed on the stator rapidly. Advantages and disadvantages of vector control and scalar control [reference] Method Advantages Disadvantages SC Simplest method of obtaining variable speed. Low cost and easy to implement solution. Is widely used. Is not as complicated as other control methods. Poor transient performance and poor dynamic. It cannot control torque directly. The transit response such as control is not fast. VC For those d component and q component are two decouple components can be independently controlled by passing through separate PI controller. This control method has an excellent torque and speed curve. It has excellent dynamic performance. Sensitive parameter variation use PI current regulators that decrease transient performance. Is more complicated than any other control method. Cannot control torque before transformation is done. Table (3.2) advantages and disadvantages of scalar control and vector control

Modern Christianity :: essays papers

Modern Christianity Now a day too many people are loosing their focus in life. We have heard that people are committing suicide everyday around in our community. In many of these occasions, religion has played a big role in saving many of these victims from the overwhelming pressures of our society. Religion has acted as a shelter that provides a peaceful environment and hope for guidance for these lost victims. Among that, becoming a Christian is what many have sought for. Two years ago, an eighteen years old high school friend of mine who is a typical American teenager lived in a perfect family of four had tried to commit suicide. It was astonishing when I found that he almost killed himself after he broke up with his girlfriend of six years. He simply thought that it was the end of the world when this had happened to him. He thought that his life would be no longer important and meaningful to this world. Luckily, at the very last moment of killing himself, his friend saved him. It happens that his friend knocked on the door of the bathroom at the right moment while he was trying to cut through his own wrist. After talking with this friend, who happened to be a Christian, he told him that there was a lot more in life that he should hold on to. He was then convinced that he could find what he had lost and would be able to realize how valuable a life is by becoming part of the big family, Christian, that is. He then became a born-again Christian ! in the following weekend. My friend although knew absolutely nothing about Christianity and he had never even read Bible, finally joined the big family. Another friend of mine who happened to be a really mature guy, living in his early 30^s had realized that he was diagnosed with prostate cancer and was being told that he would not live longer than 2 years. Before he got this disease, he used to be really energetic and hopeful for everything that he did. After realizing how much time he could have left in life, his personality made a huge swift to the opposite. He began to have no hopes in his life because he thought that he could die in any seconds. At that point of his life, he had totally lost his focus of himself and what is about to happen later on in his life. One day at the hospital, during a schedule psychological therapy those cancer patients were urged to take.

Lab

The main function demonstrated by Spunk where the ability to quickly analyze data and show correlations in the data. This builds more secure operations, because data can be compiled and analyzed in minutes instead of hours and days. Thus any necessary action by operations personnel and security personnel can take place in a reasonable amount of time. Spunk also can monitor server events and report alerts as needed to alert personnel to ongoing or current issues. 3.What types of â€Å"Data Inputs† are available in Spunk and most other log management tools? Spunk can receive data inputs from event log collection, remote event log collections, files and directories, local performance monitoring, remote performance monitoring TCP, UDP, Registry monitoring active directory monitoring, and scripts. 4. What types of â€Å"Alert Conditions† are available in Spunk and most other log management tools? A. A Basic Conditional Alert is a trigger that is set off when a certain number Of alerts that have been scheduled is surpassed. . An Advanced Conditional Alert is a trigger that is set off when a secondary alert is met in addition to the primary scheduled alert. 5. What types of â€Å"Alert Actions† are available in Spunk and most other log management tools? Basic alerting, Advanced alerts and confining options, Real-time alerting and throttling, and Alert Manager 6. What is the search string for the â€Å"windows-fletching- failure† pre-configured Search? 7. What is the search string for the performance_snapshot automated Job which comes pre-configured? . Provide at least five (5) examples of security or operations related Windows Management Reports and Searches that are pre-configured and available within Spunk 9. What Chart Types are available for a search or report within Spunk? There are column, line, area, bar, pie, scatter, radial gauge, filler gauge, and marker gauge. 10. What Scheduled Search did you configure to Alert and/or Report wit hin Spunk to help your AOL of Implementing Security Operations Management Best Practices?Explain the reasoning behind scheduling this particular alert. I would schedule the prefigured search, errors in the last hour, to run every hour. This would allow me to see any errors that are relatively new that I could look into quickly. Ideally alerts in real time would be better, but if just choosing one to run while another search is developed this would be good.

Person Centred Care Essay

On a female only respiratory ward in the West Midlands a patient was admitted to the ward with chest pain and shortness of breath. Her name was withheld in order to conform with patient confidentiality (Dimond, 2002). Due to being registered deaf, the patient had difficulty com municating verbally. She had a form of Aphasia resulting in stuttering. A friend of the family asked if the nurses could note down the procedures for the patient. The friend proceeded to use British Sign Language (BSL) to pass on information when trying to converse with the patient. The BSL use several movements which include hand gestures, lip patterns, fingerspelling and facial expression (National Health Services choices, 2013). The tissue viability (TV) nurses advised daily leg dressings for ulcerated legs and her personal care and medication were organised. She was kept informed by written notes. All NHS Policies, Procedures and The Code of Conduct within the Trust were followed as protocol. The patient began to refuse any care. It is the right of a mentally competent person to refuse treatment (Dimond, 2005, p142). Read more:  Essay About Person Centred Care After several attempts to change nurses, the patient still refused. This was done to see if she was more comfortable with one particular nurse. The patient was unable to sleep through the night. The nursing team followed person centred care. The nurses began trying to reason with her to give her consent for treatment. At this time the patient could have been lying in her own urine and faeces. If her leg was not attended to, further complications could occur. Her leg could become gangrenous and need operating on. All healthcare professionals want to adhere to safeguarding the patient. The Care Quality Commission (CQC) (2014) states â€Å"safeguarding means protecting people’s health, wellbeing and human rights, and enabling them to live free from harm, abuse and neglect. It is fundamental to creating high-quality health and social care†. The nurses wanted to respect and think of the dignity of the patient. Eventually the patient allowed her observations, blood sugar levels and a urine analyses to be done. A urine sample is dipped using a â€Å"multiple combination strips – e.g., five tests on each strip (detects blood, ketones, glucose, pH and protein), or seven tests on each strip (tests for blood, ketones, glucose, pH, bilirubin, urobilinogen and protein)† (Henderson, 2004). The sample was sent to microbiology to be investigated into more for underling infection that could be causing her behaviour. At all times information was provided for the patient to make her own decisions and to use all communication sources in place. Manley et al (RCN) (2011) â€Å"Healthcare teams, healthcare provider organisations and governments often articulate an intention to deliver person-centred care. However, achieving it is often challenging and difficult to sustain†. HHHh This section aims to highlight Holistic and Person-Centred care with reference to the scenario. The paper will look at professional issues in nursing practice, and it is linked with ethical issues. It will then address the importance of effective communication skills. It is including the trust’s policies and procedures, The Royal Marsden hand book, Nursing Midwifery Council, The Royal College Nursing and Department of Health. To be able to plan appropriate nursing care the whole of the patient needs to be assessed, physically, medically and psychologically. This is Holistic assessment. All aspects of the patient’s lifestyle, age, gender and how they are feeling needs to be obtained. Whilst the nurse is doing the assessment they must use all of their senses. Therapeutic communication, hearing, visual and touching should be used (Smith, 2012, pp.5-7). The Health Foundation (2014) states that ‘Person-Centred Care show an important way to make the patient feel involved in their own care’. If the patient has control over their own body and mind, then they will have an understanding of what is happening to them. Person-centred care is in place for the patients, staff and families all to get involved in the planning, care and discharge. It involves compassion which is important in a nurse’s role as the patient enters unfamiliar territory. All staff needs to consider the patients respect and dignity is upheld, with closing curtains, covering up the patient and asking for consent to enter the patient’s bed space. Person-Centred Care was followed in the scenario. The Doctor and the nurses asked for the family to come in to discuss the care of the patient. The nurses communicated with a friend of the family because the patient’s partner also had a hearing impediment. Then they communicated with the patient and told her it was in her best interest if she allowed the staff to care for her. The leg began to weep through the dressing. It was over due to be changed. She still refused help. The student nurse who was helping the patient seemed to have a positive impact on her. Price (2006, p.50) states that the person centred care approach needs different frameworks to accommodate different patients. Making sure to look at the patient as an individual. This is what the student nurse did. The patient believed she had previously met with the student nurse. The patient refused to co-operate with other nurses. The patient was very co-operative with the student nurse. The student nurse began basic sign language in order to communicate. Then the patient responded, and allowed other staff to look after her. Eventually the patient co-operated, the test results were all fine, and Doctors were not concerned. Professional issues in nursing practice are linked with ethical issues. In the dictionary the definition of â€Å"professional† states â€Å"Worthy of or appropriate to a professional person; competent, skilful, or assured† (Oxford 2014). A nurse needs to be professional in their everyday role in work and in their personal life. The Code of Professional Conduct informs a patient what standard should be expected from a registered practitioner. (Burnard. and Chapman, 2004, p1). A competent and caring nurse. The student nurse noticed the patient was struggling to communicate and had difficulty with other nurses. The student nurse thought she would be professional and use her signing skills to help with communicating. According to Tschudin (1986) in (Burnard. and Chapman, 2004, p6). Claims that â€Å"ethics is caring† and that â€Å"to act ethically is to care†¦to care for ourselves and others†. The healthcare profession can not bring in their own ethics into the hospital; they may have certain religious or moral ideas. On the other hand the patient’s family may have ethical issues. The ethical issues of her understanding what was happening was taken into account by all communication sources in place for her to be in control of her own body and to give her consent. Medical staff needs to use effective communication with family or friends. They need to be their advocate, to help them to communicate. Active listening is a skill which is also needed to communicate. Look at body language and what the patient is saying. The speed one speaks has to be thought about and the tone. If as much information is given to nurses and doctors as possible then it all helps in the care process. Therefore, communicating with the patient’s friend helped the medical team to understand the health of patient before admittance. Family are encouraged to stay with the patients, to keep them company and bring in their own belongings to reduce the anxiety of being in strange surroundings. â€Å"Good communication helps to build a therapeutic relationship†(Collins, 2009).A nurse is often the one to explain to the patient what a doctor has just said, in a more simple way, to listen to any problems. All the policy and procedures that are in place at the hospital were followed. One particular policy that was followed is from the hospital hand book of leg ulcer management (2013). This ensures that her leg had been graded, reported and recorded. There had been photographs taken of the leg. Then the leg dressed with all the correct dressings for the grade and type of wound. The Tissue Viability nurses had been to check the wound then advised the nurses what was required to put on the area for healing. The patient was treated as seemed fit by her condition, making sure the antiseptic technique was used. It is necessary to use knowledge to provide a person and family centred care in The Royal Marsden Hospital Manual of Clinical Nursing Procedures it states that â€Å"Poor communication with patients can negatively affect decision making and quality of life† (Dougherty, L and Lister, S (Eds) 2011; Fallowfield et al 2001; Thorne et al 2005,p198). It is not always possible to communicate face to face or to be seen or heard. Perhaps a gentle hand on the shoulder would help. In the case of a deaf person to make sure to stand in a good light so lips can be read. After all a patient has been taken out of their own surroundings and put onto a ward, in a strange bed with strange people around them. A nurse needs to find ways to help the patient to know what is being done without being frightened. The Nursing Midwifery Council (NMC) is a governing body. The NMC, (2012) states that they have a â€Å"vision, mission and values†. Its vision is to make sure nurses and midwives always give their best healthcare to safe guard the public. Their mission is to maintain a register of nurses and midwives making sure they are fit to practice. The education of nurses fits the correct standard. If these are not adhered to then they are dealt with. The values are for those who need services of nurses and midwifes, they act in the best interest and are open and transparent in their actions and take responsibility. They show consideration and understanding and act with integrity. Also work to high standards and are experts in what they do. Modern health is used and works in partnership with others and provides equality (NMC, 2012, p.3). The hospital guidelines are â€Å"Vision, Values and Strategic Goals†. â€Å"They place their patients at the centre of all they do†, â€Å"work together to deliver top quality services† and â€Å"try to be innovative how they work and create an environment for people to thrive in†(The Royal Wolverhampton, 2014). The student nurse tried to deliver quality service by trying to use her skill in the small amount of sign language she knew. The Royal College Nursing (2012) state that the â€Å"people in your care must be treated as individuals and their dignity must be respected†. The medical team have to reach a certain level and to behave in a certain way. After the entire patient’s life is in their hands. The professional issue of the case is the delivery of care given to the patient was followed to the care plan in place everything was taken into consideration. The Department of Health states that â€Å"People who use health and care services have the right to be treated with respect, dignity and compassion by staff who have the skills and time to care for them† (DOH, 2013). The patient was treated with a high standard of care and alternatives to help with her communication needs were implemented. At a later stage the patient would be discharged from the hospital and transferred under the guide of Community Care Matron. The patient would need to be assessed in order to identify the specific care required. Conclution From a nursing persective it was evident that a good quality of Person- Centred- Care was implemented. It was taken into account that there were more complicated matters than the patient’s ulcerated leg. The staff worked well as a team, this showed in the way the nurses tried to alternate their care. Everyone worked with the professionalism that beholds a nurse,competent,skilful and assured. They worked effectively with the communication needs that were in their power to do so. Note taking and using the family and friend for help when signing.The communication problem caused by the patient’s deafness could have been made easer if all staff were trained in BSL. This training must be put in place to allow patient and staff to have better communication. References Burnard,P. and Chapman, C. (2004) Professional and ethical issues in nursing. 3rd ed. Oxford: Bailliete Tindall. Care Quality Commission (CQC)(2014) Safeguarding people. [online]. Newcastle upon Tyne: CQC. [Accessed 14 April 2014]. Available at: . Collins, S., (2009) Building relationships is central to nursing work. Nursing Times.net. [online] 19 June, p.1 [Accessed 17 March 2014]. Available at: . Department of Health (DOH)(2013) Treating paitents and service users with respect, dignity and compassion. [online].DOH. [Accessed 12 March 2014].Available at: . Dimond, B. (2002) Legal aspects of patient confidentiality. London: Allen Publishing. Dimond, B. (2005) Legal aspects of nursing. 4th ed. London: Pearson Longman. Dougherty, L. (2011). The royal marsden hospital manual of clinical nursing procedures student edition. 8th ed. West Sussex: Wiley-Blackwell. Health Foundation (2014) Person-centred care: what is person-centred care? [online]. London: [Accessed 27 March 2014]. Available at: . Henderson, R. (2014) Urine dipstick analysis. [online]. Leeds: [Accessed 14 April 2014]. Available at: . Manley,K. Hills, V. and Marriot, S.(2011) Person-centred care:principle of nursing practice ‘D’. 25 (31), pp.35-37.[Accessed 11 April 2014].Nursing Standard [online].Available at: . National Health service (NHS choices)(2013) Commuication sign language.Redditch:NHS [Accessed 11 April 2014]. Available at: . Nursing Midwifery Council (NMC)(2012) Guidance on professional conduct session theme for taught. [Online]. London: NMC.[Accessed 24 March 2014].Available at: . Oxford Dictionaries (2014) Language matters. Oxford University Press [online]. [Accessed 8 April 2014]. Available at: .‎ Price, B. (2006) Exploring personal-centred care. 20(50),pp.49-56.[Accessed 16 April 2014].Nursing Standard [online].Available at: . Royal College Nursing (RCN)(2012) Human rights and nursing. [online] London: RCN. [Accessed 12 March 2014]. Available at: . Royal Wolverhampton NHS Trust. (2013) Leg Ulcer Management. Version 1. Wolverhampton: Royal Wolverhampton NHS Trust. Royal Wolverhampton NHS Trust (2014) Trust’s Vision and Values. [online].Wolverhampton: [Accessed 4 April 2014]. Available at: . Smith, P. (2012) Holistic Assessment Holistic. Assessment skills in nursing [online]. [Accessed 27 March 2014]. Available at .

Media Manipulation

There are certain negative roles of Pakistani media . Medal Is negatively manipulating the Interests of the people. People of Pakistan are yet not critical / educated enough to realize this manipulation / twisting of facts. There is a famous dictum that â€Å"a lie spoken 100 times becomes greater than a truth† Pakistani media is also blamed for overwhelming negative exaggeration. It glossaries issues, resorts to negative exaggeration of matters, newspaper headlines are depicting violence, etc all this demoralizes the nation.At times news are given without authentication / confirmation. Unethical material / photographs / scenes are shown on our media promoting popularization. Medal Is damaging basic fiber of our nation and has created a crisis of miss identification. Our initial investigation into the topic of truth manipulation began by conducting a ‘cultural probe', followed by an extensive literature review from various sources. Further primary methods such as surveys , questionnaires and focus groups may be used to further enhance our learning and knowledge.User testing will be used during the design development stage to determine if the target market is receptive to NY developed outcomes. Our aim is to equip the public with knowledge as to the ways and means the media uses to Influence their opinions. This will open up the option for our target market to form their own opinions on Issues, rather than taking the political or social stallion at TTS alliance. t TN ten meal wellness to Insult II upon I Following on from semesters group discussions, we begin by discussing and looking into issues concerning our views and perceptions of communication.Self-promotion and publishing, via the forming of new media outlets such as You Tube, My space, Face book and web logs has recently provided an alternative to the traditional way of receiving news information. The idea of creating and selecting the kind of information we wish to enrich ourselves with has steadily become more attractive as of late. With such a dynamic flow of information happening around the globe, North Korea somehow stands out in its shelter.. We, as a eastern society, on the other hand are exposed to various kinds of information on a daily basis.Up to 3000 advertising messages per day to be precise. We cannot walk around a block without being attracted to buy a certain product, use form of service, or have a particular view. There is an absolute abundance of options. But are we really free to choose? Who is it to say that our source of information does not choose our information for us? Are we, despite having freedom of choice, not at all This idea formed the basis of our selected topic of research and led to the exploration of truth manipulation in the current media landscape.AIMS & OBJECTIVES Firstly to create awareness amongst the public about techniques employed by media corporation to spin truths and push their political and social agendas and opinions upon s ociety. Then to equip the audience with necessary means in order to defend themselves against truth manipulation in the current media landscape. The objective is not to dictate views or opinions but to encourage a critical perspective when listening to, reading and taking in news and current affairs information.We would like to encourage the audience to think for themselves, form their own opinions and draw logical conclusions from the media they absorb. PURPOSE, NEED & SIGNIFICANCE As a consumer driven society, the public are often immature to the variety of ethos employed by media giants in order to influence opinions to support with their own agendas. Many of these cooperation's have continuously dishonored their responsibility to serve public interest and raise unbiased awareness of news and current issues.As time progresses, and sophistication in technology becomes more and more advanced, consumers are becoming more at risk to truth manipulation as they do not nave ten addle TT Y to Keep up Witt meal movements I Nils provokes ten meal giants with the opportunity to force their opinions and as a result the unsuspecting public come more susceptible to the success of the medias deeds. This is a demoralizing factor in today's society, as society puts a certain amount of trust into the media and hope that what they are delivering is authentic and unaltered information rather than issues that have been fictitious to benefit secondary needs.This is where the public are being misled. What is needed to overcome these troubling issues is a raise in public awareness. Propaganda and truth manipulation must be exposed so the public are able to see that the information they receive is not necessary the whole truth. Once this occurs, e as a society will be better equipped to form our own opinions, and perhaps even regain some power over media giants. Grassroots is where this movement must begin and it is our aim to assist such a cause. RESEARCH METHODS This project cente rs around research and investigation.In order to absorb and analyze as much information as possible on the chosen topic of truth manipulation, we have decided to employ several vastly different research methods. Initial investigation began by conducting a ‘cultural probe'. This method is a first- hand data gathering attempt. The exercise involved using five people to participate in series of news, media and communication related activities. The aim of this method is more about gathering inspiration than information. The outcomes and results of this method are outlined below in the section entitled ‘Cultural Probe Results'.Secondary research took the form of a literature review, as included on the following pages. Each group member selected or was assigned a series of literature and information sources to investigate and report. Sources included documentaries, films, publications, Journals, articles, case studies and electronic resources. Both global and local issues were explored. This form of research aided a better understanding of our topic, and helped us form individual and collective opinions of the issues arising. The outcome is the following argumentative essay.At the point of writing this research proposal, third and fourth methods of investigation are being discussed. Further primary methods such as surveys, questionnaires and focus groups may be used to further enhance our learning and knowledge. User testing will be used during the design development stage to determine if the target market are receptive to any developed outcomes. Major meal corporation's use tenet power Ana meal outlets to portray an oaten hidden political or social agenda. To do so they spin and manipulate truths, molding information to suit their cause.Authenticity of information is lost owing to this trend, and it has become increasingly difficult for the public to separate fact from fabricated fiction and false, misleading information. The media has a role to portray true and relevant information and so serve public interest. This idea is seemingly lost on many media giants who are more focused on profit and swaying opinion than delivering a realistic and reasonable account of rent affairs and issues. This goes against the Journalistic promise to honor societies right to true and honest information.