Brand Integrity Assignment Example | Topics and Well Written Essays - 500 words

Brand Integrity - Assignment ExampleHe should communicate with the employees, and recognize their role towards the brand promise. In an unfavorable economic environment, holding on to the loyal nodes is the key to success.The article poses quintuple questions as part of the Excellence Audit. These questions focus on team members being committed to a common cause and giving in their best to achieve that cause. This audit uncovers the strengths and weaknesses of the organization with the help of duodecimal data. A quiz comprising of ten questions that helps examine how connected the employees are to the brand promise is also mentioned in the article.The article puts forth a potentially controversial argument that the customers come second and that, in reality, employees of the organization who serve these customers come first. The article, through a dialogue conveys that the marketplace customer is first but the employee suffice the customer is more first. The internal ambience, excitement, exuberance and spirit of the organization should create that magnetic root for on the customer, asserts the article. The article also suggests that every employee has the potency to become a leader if the leadership growing process is initiated early.When the business environment is not propitious, say there is a recession, cost cutting, layoffs are a common phenomenon. The pressure on profitability may lead managers to ignore the needs of the employees as tumefy as the customers. I feel that gains obtained by compromising the brand promise or not treating the employees in a fair manner would be short-lived. An organization gains the most through its loyal customers. It is important to consider that customers will remain loyal only if the brand delivers on its promise. Thus, any attempt to hoodwink the customer will have adverse consequences on brand performance.As stated in the